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Skardu tourism

It is well said that mountain tourism changes a person’s life. Once you go for a trip to the mountainous valleys, you are not the same. You end up feeling…

Neighbourhood issues

Deep in trouble at home on the political and economic front while suffering new hits on the security question, Pakistan has managed to remain engaged on some critical neighbourhood issues.…

Realities of tourism

On YouTube, we can find dozens of videos – if not more – of influencers, mostly white women, promoting Pakistan as a tourist destination. Their words do have some value.…

Promoting soft power through cultural tourism

Very recently, a strong 11-member Sri Lankan Buddhist delegation met PM Imran Khan and appreciated Pakistani efforts in preserving and renovating Gandhara civilization’s religious and architectural historical sites. Relatedly, the…

Tourism and physical spaces

Pakistan is often touted as an excellent potential tourist destination – and for good reason. In reality, however, the tourism industry in Pakistan is plagued by poor planning, infrastructural and…

Systemic issues

In recent weeks, the coronavirus pandemic’s devastating effect on the airline and tourist industries has been graphically evident. Airlines cutting flights by 50 percent or more while hurtling towards bankruptcy;…

Food And Tourism

Food and tourism

Pakistan is blessed with several tourism opportunities – cultural, religious or nautical tourism. With an improved security situation, and through the endless efforts of the present government, the tourism industry…

Tourism Infrastructure

Tourism infrastructure

After the hectic parliamentary schedule and other activities, I am currently visiting the northern areas to celebrate Independence Day. I have visited various parts of the world but there is…

Tourism’s narrative

PAKISTAN ignores foreign tourism at its own peril. Developing the tourism sector will not only lead to a steady influx of the world’s most powerful currencies, but it is the…