And the brand lives on… Oct 02, 2024
The product dies. The factory shuts down. The shelves become empty. The shops forget it. The mind stores in memory. The mind recalls. Such is the languishing power of a…
Reinventing Brand Pakistan
In a previous piece on the subject (‘Where is Brand Pakistan?’ January 22, 2024), I had highlighted how country brands are becoming as important as corporate or product brands, given…
Where is Brand Pakistan?
We live in a world of brands. The cars we drive, mobile phones we use, outfits and colognes we wear, accessories we carry, and fancy foods we consume are mostly…
Brand Ambassadors
Brands are a very important corporate asset. Some technology brand’s current value is between US$150 billion-200 billion. Some brands are worth more than the whole company valuation. Hence the focus…
Brand management
In the 21st century brands are the most important corporate assets. According to Interbrand, the top 100 brands (worldwide) are currently worth US$1.2 trillion. Millward Brown concurs. Sometimes, brands suffer…
IK’s political brand is evolving
Branding has become the most important discipline - outdistancing accounting, engineering, human resources, etc. In the 1950s, the US corporations realized that without proper branding they could not survive. In…
Brands & alliances
EVERY brand has a story to tell, so said some marketing experts. What the experts failed to share is that most brands also have stories to hide. These are the…
Education in the negative space
In 2006, the Salk Institute for Biological Studies in San Diego hosted a conference. Among the speakers was Neil deGrasse Tyson, director of the Hayden Planetarium. During one of his…
Bluewashing
The personal care industry has mastered the art of marketing eco-consciousness – evolving beyond familiar labels like “green,” “clean,” and “natural”–into a new wave of sea-inspired branding that claims to…
Can we make COP30 count?
For the first time, the Loss and Damage Fund has money on the table, not just promises. The real test is whether Pakistan can secure its share. At COP30 in…
